Ree Drummond is one of my favorite Food Network stars. I started watching her in 2013. At first, I only watched Food Network Diners, Drive-Ins, and Dives. Occasionally, I watched the history of different foods. One Saturday morning, I was up early and Ree was on. She was working on recipes you could make now and defrost later. Her personality caught my attention.
Around 2017, I noticed Walmart was selling Pioneer Woman kitchenware and decor. My husband (fiancé at the time) suprised me with 4 sets of plates and bowls. His thoughtful gift was the beginning of the Pioneer Woman takeover.
At first, it was just my dining room table. Lovely plates opened the door to table clothes and place mates…I did not stop there.
Next, I was baking with Pioneer Woman oven mits and 8″×8″ glassware.
Thats not all. I got Ree Drommond’s book, The Pioneer Women Cooks : Come and Get It [To this day, I have not attempted one recipe. I’ve used it more for tips and tidbits about her life]. Of course, I bought the cookbook holder to display it in my kitchen. You can see a corner of it on Instagram.
My final straw was an adorable wicker picnic basket gingham with removable cloth liner. My husband (fiancé at the time) bought it for me. I’m glad it was a gift, because I only used it a few times. It is better suited for decoration than regular use.
Most of the Pioneer Woman merchandise that I own is durable. My collection started four years ago. Only a few items failed to withstand the test of time. My bowls and the book stand.
The lower half of the 2 out of 4 bowls cracked. The base of the cookbook holder was secured by glue. The weight of my Pioneer Woman Cookbook was to heavy. The glue wasn’t strong enough, which lead to a clean separation. I was upset about it.
I still love Pioneer Woman merch, but I admire most of Ree Drummond’s merch from a far. There is a difference between want and need. Currently, I don’t need Pioneer Woman knives, pots, pans, slow-cooker, lunch bag, and more.
Ree Drummond is an amazing cook and writer. In my opinion, she’s found a way to give her fans a slice of her life at an affordable price. I appreciate it, but namebrand doesn’t garuntee the best quality. When it is time to replace kitchen essentials, I plan to compare and contrast. Pioneer Woman might make the cut. For now, her take over is a standstill.
That being said, I still want to go to the Mercantile. If I manage to go, I’ll need a practical souvenir! Whose with me?
How has brand loyalty taken over your kitchen?